Why Plugged Headphones? - Part 1

Why Plugged Headphones? - Part 1

Why Plugged Headphones?

What’s the story behind it?

What made you want to get into a crowded market?

What makes you better than the rest?

These are all valid questions that I’m constantly asked. Valid questions that are very tough for me to give an acceptable, satisfying answer to the asking party. It doesn’t really make sense does it? Why would someone from the world of advertising technology (Blue Track) randomly start an audio company? Why the hell did I think that going from software and services to retail/manufacturing, in a crowded market, was a good idea?

The truth is pretty simple, I started Plugged (with my partners) because I wanted to. Because I have a crazy obsession for it. Because I saw a clear vision on how to beat the competition and more importantly how to execute on it. Because I have a badass team in my starting line-up ready to tackle the challenges that await.

I’m obsessed with music. Many of my more “studious” friends listen to thought-provoking podcasts on their daily commute. That’s cool and all, you know listening to cool people that tell you cool things and shit, but that’s just not me. I listen to music.

No, scratch that.

I feel music.

The music I feel helps me envision how I’m going to build my empire and conquer my world. It reinforces the notion that I should continue not giving a f*ck about what certain people think of me because they’re always going belittle my ambitions and dreams no matter how much good I accomplish. It helps me funnel the anger and rage lurking within into an energy so powerful that if tapped correctly, it has the potential to move mountains.

I simply cannot explain to you how important music is to my life unless you somehow enter into the zone I’m in while I’m listening. Music has had a big part in shaping who I am today. It’s always been there by my side through the numerous ups and downs I encountered at a very young age.

Music was there helping me drown out the dark, psychotic thoughts that were circulating through my mind after the shock of my father’s murder.

Many men, wish death upon me.

Blood in my eye dog and I can’t see.

I’m trying to be what I’m destined to be.

And niggas trying to take my life away.

– “Many Men,” 50 Cent

Music was there to patch my broken heart and wipe away my shameful tears when the first girl I ever loved ended our relationship.

I give you my all, and the next morning you’ll forget:

Who, or Why, or How, or When

Tonight is probably about to happen all over again

And she live in a mindset that I could never move to

Until you find yourself, it’s impossible to lose you

Because I never had you…

Although I would be glad to…

I probably go and tattoo… your name on my heart,

I swear, I start, to think,

That I’m going crazy.

“Houstatlantavegas,” Drizzy


Music was there to constantly remind me why it was worth losing close friendships and constantly being misunderstood when I locked myself in my room for 18-20 hours a day working on building Blue Track to support my family.  

“Ask for it I did it, that asshole done did it.

Talked it then he lived it, spit it then he shit it.

I done played the underdog my whole career.

I’ve been a very good sport, haven’t I, this year?

They say “he going crazy and we seen this before.”

But I’m doing pretty good as far as geniuses go.”

“Barry Bonds (Life of a Don Remix), Yeezy


The question I asked myself when we started was never “Why Plugged?” It was always “Why not Plugged?”

Just put yourself in my shoes during these chapters in my life and feel the strong emotions I felt while listening to those songs. Music has lifted me up through the worst parts of my life and celebrated with me through the best. It’s my constant companion that has helped me get to a point in my life where I realize that there is nothing anyone can do or say to me that will stop me from achieving my true potential. 


That’s how powerful music is. Music is a catalyst for change.

That’s what I want to empower you to feel every time you hear music. That’s “Why Plugged?”

let me show you what I see when my eyes close. @pluggedinc #plugged #yeezy

A photo posted by Shahzil (Shaz) Amin (@supershazman) on

Part 2 on Why Plugged Headphones? to follow with more insight on our mission, goals and products with Plugged Labs, Inc.